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Online Marketing Workshop
During this intensive Workshop, we guide attendees through a 12 page worksheet to evaluate the efficacy of their current online marketing efforts, with an eye towards identifying specific weaknesses or tactics that should be implemented. This is NOT a conference with talking heads delivering thinly veiled sales pitches from powerpoints, but instead a hands-on, interactive education, empowering attendees with actionable tools and tactics. Attendees need to bring both a laptop and mobile phone and have access to their Google Analytics account. The venue requires high-speed internet access and given the high-touch, hands-on nature of the workshop, sessions are limited to 50 attendees. The Workshop can be truncated to a single day session, using just the curriculum from Day 1 if necessary.
Biography:
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird, an online marketing agency focused exclusively on the legal market. Called the “Gary V of Legal”, Conrad is the author of The FindLaw Jailbreak Guide, a Google Small Business Advisor and has held positions for various ABA’s Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers willing to pay a $700 annual subscription to a plaque.
